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is it possible? muji the minimalist store

i was wandering around london when i came across MUJI. i was drawn to its clean calming storefront, and inside its doors i was greeted by sleek and simple stationery sets, travel containers, clothing in soft yet sophisticated fabrics…

i left the shop empty-handed and with a clear head – being in the store was zen – the only exception being a copy of their catalog, which i keep by my bed. i want to live inside that catalog. the opening pages confirm my assessment that MUJI is a minimalist store.

click on the image to read the whole thing, but here’s a textual sample:

Muji products came into being in the early 1980’s as a result of a new mood, calling for a return to simplicity in daily life. Our aim was – and still is – to provide our customers all over the world with the fundamental things they need to live a busy, modern, urban lifestyle.

while the opening pages are convincing enough, the visuals of some ideal rooms are what inspire me:

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About Miss Xandra Bee

I write about living a fabulously simple life with less stuff and more sparkle ★

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