i was wandering around london when i came across MUJI. i was drawn to its clean calming storefront, and inside its doors i was greeted by sleek and simple stationery sets, travel containers, clothing in soft yet sophisticated fabrics…
i left the shop empty-handed and with a clear head – being in the store was zen – the only exception being a copy of their catalog, which i keep by my bed. i want to live inside that catalog. the opening pages confirm my assessment that MUJI is a minimalist store.
click on the image to read the whole thing, but here’s a textual sample:
Muji products came into being in the early 1980’s as a result of a new mood, calling for a return to simplicity in daily life. Our aim was – and still is – to provide our customers all over the world with the fundamental things they need to live a busy, modern, urban lifestyle.
while the opening pages are convincing enough, the visuals of some ideal rooms are what inspire me: